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London, United Kingdom — Fortray Global Services joined hundreds of global technology leaders, visionaries, and Managed Service Providers (MSPs) at Pax8 Beyond EMEA 2025 in Amsterdam, a three-day conference that has become the epicentre for innovation in cloud, cybersecurity, and AI-powered managed services.
Held at the nHow Amsterdam RAI Hotel, this year’s event carried a bold theme: “The Agentic Inflection Point.” It explored how the next frontier of digital transformation will be led not by applications, but by autonomous agents intelligent systems capable of making decisions, learning continuously, and collaborating seamlessly with humans.
Key Insights and Highlights from Pax8 Beyond 2025
The event opened with an energetic keynote by Nick Heddy, President and COO of Pax8, who urged the industry to act with “a fierce urgency of now.” He emphasised that the age of passive service delivery is over, MSPs must evolve, innovate, and redefine their purpose to meet the rapid rise of Agentic AI.
Heddy also unveiled several Pax8 innovations aimed at empowering partners, including:
- Opportunity Explorer – a data-driven tool for identifying growth potential
- Pax8 Storefronts and Integrations Hub – simplifying automation and service delivery
- Pax8 Academy and Guided Growth programs – focused on helping MSPs evolve into intelligence-driven organisations
Another highlight was Scott Chasin’s visionary keynote, “The Agentic Inflection Point,” which defined the transformation from Managed Service Providers to Managed Intelligence Providers (MIPs).
Chasin described a future where AI agents don’t just execute commands, they think, learn, and collaborate.
“The future won’t be app-based; it will be agent-based,” Chasin declared, introducing the Pax8 Agent Store, a new marketplace designed for monetising AI agents and automation services.
Microsoft’s Richard Ellis built on this narrative, discussing “Empowering SMBs with Agentic AI.” He outlined how Microsoft and its partners, such as Pax8 and forward-thinking MSPs like Fortray, are helping small and medium-sized businesses adopt AI responsibly through Copilot and secure data integration frameworks.
